Kevin Costner’s “Yellowstone” Sets Viewership Record in Fifth Season PremiereParamount Show Watched by 12.1 Million Viewers, Most for Any Scripted Series Episode in Television

By Main Street Sentinel Staff

Paramount’s Kevin Costner-led western “Yellowstone” brought in 12.1 million same-day viewers for its fifth season premiere this month, making it the most-watched scripted episode of the television season, according to the Nielsen company.

What makes the numbers all the remarkable is that they’re for a cable show, not one aired by one of the established broadcast networks. By comparison, CBS’ “Young Sheldon” had the next-most watched episode this season with 7.14 million viewers.

Mr. Costner explained the show’s success by saying that “we’ve been able to create a show that didn’t start out being popular but did it on its own terms.”

Vulture.com editor Josef Adalian said that the show benefits from an older audience that is accustomed to watching television in the traditional way. “People want to watch it and they want to watch it now,” he said.