Over Fifteen Million Viewers Tune In to NFL on Amazon Prime Video Amazon Prime’s “Thursday Night Football” brings in fifteen million viewers.
By Main Street Sentinel Staff
Prime Video’s first football season is off to a strong start, with 15.3 million viewers.
The Kansas City Chiefs vs. Los Angeles Chargers game, which Kansas City won 27-24, was the most watched program on broadcast or cable on September 15. The second-most watched show, “Young Sheldon” on CBS, brought in 3.5 million viewers.
Nielsen placed the game viewership at thirteen million, but Amazon tracking, which accounts for viewers watching on connected devices, delivered the increased number. Nielsen will be tracking Amazon ratings for the next three years, according to an agreement it has made with Amazon. Amazon Prime Video has signed an eleven-year agreement to air fifteen “Thursday Night Football” games.
“Our measurement shows that the audience numbers exceeded all of our expectations,” said Prime Video VP Jay Marine. The viewership numbers for the game were also a forty-seven percent increase from last week’s Washington vs. New York game, which was shown on the NFL Network.
Football has also sent new Prime subscribers flocking to Amazon, with game-time subscriptions outpacing the rate of new subscribers who signed up on Prime Day, Cyber Monday, and Black Friday.